Public Relations Intern - Summer 2024
Public Relations Intern
Fernandez Strategic Communications LLC is a global coaching and leadership advisory focused on helping leaders design their vision, grow their leadership, and scale their impact to reach new heights through branding, team collaboration, and innovative thinking. Through individual, group, and team coaching, engaging workshops, and keynote speaking,
Jenny Fernandez (CEO and leadership Coach) positions leaders to accelerate their career trajectory and advancement and maximize the impact on themselves, their teams, and their organizations.
Position Overview
Are you passionate about public relations? Do you have a knack for crafting compelling content that captivates audiences? If so, we have an exciting opportunity for you to join our team as a PR Intern and expand your skills with first-hand experience.
This part-time remote role reports directly to the CEO with the option to be onsite 1-day per week (New York, NY).
This is an unpaid internship, so all candidates must enter the program to receive college credit for the Spring 2024 semester.
Job Description:
As a PR Intern, you will be crucial in enhancing our brand presence across earned channels. Your responsibilities will not only revolve around traditional public relations for media placement but also involve content creation and storytelling to drive PR interest. You'll have the chance to showcase your creativity and strategic thinking as you contribute to the development and execution of our PR content strategy.
Responsibilities:
1. Public Relations (Earned Media):
- Creating and maintaining comprehensive media lists
- Research contact info and build relationships with media professionals to secure coverage, including journalists, bloggers, and influencers
- Pitch story ideas to print, broadcast, and digital media
- Respond to requests from HARO, Quoted, etc.
- Tracking and recording media mentions
- Schedule, coordinate, and attend various events
- Create and curate engaging content
- Effectively utilize the company’s social media and blogs
- Monitoring media coverage on events and media releases that were issued and creating press clippings
Qualifications:
- Strong desire to learn, along with a professional drive
- Excellent verbal and written communication skills
- Knowledge of copywriting and editing and ability to think strategically and produce engaging content.
- Detail-oriented with great organizational and time management skills
- Passion for the PR industry, trends, and its best practices
- Currently enrolled in a relevant degree program (communications, marketing, journalism, or related field).
- Experience with Cision, Muck Rack, or other media databases is a plus.
Benefits:
- Gain hands-on experience in public relations management.
- Work closely with experienced professionals in the industry.
- Opportunities for skill development and networking.
If you're ready to make an impact and expand your skills in the dynamic world of PR, we want to hear from you!
Fernandez Strategic Communications LLC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.