Marketing intern (viral apparel brand)

COMPANY OVERVIEW

ShirtFaced is a trailblazing apparel brand redefining viral marketing, meme culture, and fan engagement. Our candid photo tees earned TikTok fame (60K+ followers) and spotlights on national TV (ESPN, ABC, NBC etc.) thanks to our viral pranks on NFL/NBA stars and our grassroots following. 

Athletes (Lamar Jackson, Josh Allen, Joel Embiid, George Kittle), influencers, and frats/srats love turning their closest friends into IRL memes that create instant headlines and good, clean, unforgettable fun. 

At ShirtFaced, we’re changing sports, social media, and parties for good with wholesome humor and playful authenticity. Join our hungry, creative team and help us spread smiles one shirt at a time!

WHY JOIN SHIRTFACED?

• Viral impact
  Contribute to and learn from a brand that knows how to make national headlines and grow a viral social media channel.
• Influencer/athlete engagement
  Get hands-on experience working with top influencers and athletes, designing marketing strategies that resonate with millions.
• Practical skill development for marketers 
  We’re all learning together as we aim to polish our command of digital marketing, social media, and impactful campaigns.

ROLE SUMMARY

Drive our marketing efforts by designing and execution of marketing campaigns. You will work closely with our co-founders to promote our brand, drive engagement, and increase sales.
 

RESPONSIBILITIES

• Plan/execute viral ShirtFaced marketing campaigns (e.g., identifying athletes/influencers to prank / reward with specific t-shirts)
• Outreach to influencers, agencies, athletes for partnerships
• Monitor, assess, and report on marketing campaign performance
• Possible digital advertising (e.g. running ads on Youtube, Google, etc.)
• Optional campus ambassador promotions
   

QUALIFICIATIONS

• Interest in sports marketing (we are excited to venture beyond sports and will strike a balance depending on your interest, but we have to start with sports since our core momentum lies there)
• Strong pulse on pop culture / sports news - this will be critical as you develop campaign concepts
• Digital advertising experience preferred

CULTURE AND TEAM

ShirtFaced was founded in a business school class by a best friend duo of Princeton/Columbia graduates. Operations are managed by an ex-BCG consultant passionate about building collaborative, inclusive, and innovative team environments. Our culture is rooted in our simple, genuine love for surprising friends and teammates with products that makes people smile.

We value importance of work-life balance, offering flexible hours and hybrid work environments.

Our team thrives on the excitement of bringing viral ideas to life. We believe in empowering our employees to take ownership of their projects and contribute their unique perspectives. 

Whether you're brainstorming the next big prank t-shirt or celebrating our latest viral hit as a team, you'll find a supportive and dynamic environment at ShirtFaced.